Caddy Can-do
Caddy Can-do
Cadillac has now mimicked Hyundai. The luxury line offers debt forgiveness if you default on their loan due to job-loss. Or something to that effect: I glimpse telly ads while 3-arrow fast-forwarding. Normally, if you default on a car loan, the lender will repossess, then sue you if the market value is less than the payoff amount. Cadillac will forgo such suits apparently.
I remember when I was young(er), my dad bought a brand new used Caddy Deville. Accustomed to Chevys, that car presented to us many exotic new frills. There was this newfangled device called a moonroof. And you could actually move the seats at the touch of a button. Its engine roared like an aeroplane and it was upholstered in leather, albeit blue-colored leather. But who knew car seats even came in cow? Soon thereafter, we moved overseas and the car was sold. I wonder where it is today, if it's still loved and cared for or just so much scrap metal. So, my first impression of the car was positive.
A few years ago, Cadillac revamped its image to appeal to a younger mindset. Led Zeppelin's Rock 'n Roll became the ad jingle that would broaden its perceived appeal beyond retirees. Now, I just can't condone turning rock songs into commercials. My favorable opinion of Caddys faltered.
Which brings us full circle. Willingness to forgive debt offers some redemption in my mind. Just leave Led Zepellin out of it, okay?
Friday, April 24, 2009